Imran is a Principal Designer at Co-op with 18 years of experience delivering metric-shifting value across the design and tech space. A seasoned industry speaker and strategic leader, he works at the intersection of UX, brand, and business to steer high-profile transformation initiatives.

Imran balances his leadership presence with a deep understanding of the craft - regularly going hands-on with product design, facilitating collaborative workshops, and coaching teams to success.

At Co-op, Imran coaches and guides cross-functional squads across a diverse range of value streams. He directs the design squads responsible for the Co-op app and quick commerce website, balancing high-level direction with active mentorship and hands-on attention to detail. Championing usability, he serves as a pivotal voice within leadership teams - helping them deliver meaningful change across web and app platforms with tangible, bottom-line-impacting outcomes. Additionally, Imran champions the interaction design practice across the wider organisation, helping practitioners across all business areas sharpen their skills and elevate their craft.